New artists have been entering the realm of hip hop at an alarming rate. Unfortunately, most rappers have struggled to pave their own way in this oversaturated industry. In this article, I would like to shed some light on someone I believe is a star in the making
New York native, Marlon Craft, saw his first glimpse of success nearly 7 years ago with his "Shook Ones" freestyle. He captivated audiences with witty wordplay and a strong voice, and also stood out for being a white rapper who didn't reflect the mold of Eminem or NF. After years of consistent freestyles and music videos Marlon Craft struck gold again with "Mom's Whiskey". This track highlights how Marlon navigates the stresses of life, and gives a fantastic display of how an artist can be relatable and lyrical without sounding preachy or overbearing.
In that same year Marlon Craft releases his biggest single to date, "Gang Shit". With 3.6 million views on YouTube, Marlon "crafts" a tale of how crooked police officers and white supremacist use their affiliations to oppress and damage minority communities. The song is very well executed, flowing from verse to verse in first perspective view. The final verse highlights a gang member who has been punished for his crimes, but also provides a backstory of how he entered the gang life and how he wants to change. There's also lines that touch on how street gangs have philosophies that are less divisive than those of the KKK and police, yet they are more protected, and in some cases, revered.
This led to his debut album, Funhouse Mirror, which received high praise from blogs and hip hop fans, but the lack of commercial appeal prevented the album from having the international impact most believed it deserved.
Later, up and coming artist KOTA the Friend lends a verse for the remix of "Mom's Whiskey" and the song takes on a new life, Marlon had once again gained the exposure he had years ago.
With this time in the limelight Marlon Craft did something that most rappers of today would not...he had foregone crafting the perfect commercial hit, and not only stayed true to his lyrical roots, but took even stronger social stances. Tracks like the "Culture Sick Freestyle", "State of the Union" and my personal favorite "Time Will Tell" break down the ills of our country's current state, and evoke so much passion from Marlon Craft.
As an artist Marlon's strengths greatly outweigh his weaknesses, his voice is great, he has an awesome ear for beats, and for someone who is lyrically focused, he has no issue creating feel good songs as well. I believe the only downfall he is facing is the lack of commercial appeal, it's not that he doesn't make well-rounded music, but the current trend in rap doesn't quite align with his sound. This being coupled with a lack of mainstream features could also keep Marlon Craft on the underground much longer than deserved.
I think everyone should give this man a few spins, I think there is something for everyone here, but mostly, I think there is a special talent behind the New York native. Marlon Craft is easily one of the best rappers you've never heard.
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